For most businesses the quiet period during the summer is always a superb opportunity to regroup and catch up on a few things that you normally try to put off (like tidying the database!!). This hasn’t been the case for all of us at MotivAction – if we haven’t been out running our clients’ events then we’ve been beavering away on some very exciting pitches which, if we win them, we’ll be running during the coming quarter or so.
Having only been in my role here for seven weeks now (and having not come from a ‘pure’ events background) I’m spending a lot of my time reflecting on the nature of the job and putting into context the reasons why it is so important for many of our clients to hold team building events, conferences, brand experiences and live product launches.
As ever, I have to rely on someone else’s words to put it in a succinct and inspiring form so if you don’t mind I’m going to rely on this old Chinese proverb: ‘Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.’
The way I see it, when it comes to educating others and sharing knowledge, nothing beats a physical or live demonstration. It is when your audience can see it, touch it and hear it that they become empowered, spell-bound, engrossed and convinced by your brand message.
Posted by Andy Cording, Account Manager at The MotivAction Group
