Know your audience and be conscious of perception – both internal and external
- Be different – include at least one element of surprise and/or delight to your event
- Don’t hijack with a corporate or business element – if this is required, be explicit with your corporate comms
- Excite, tease and engage invitees before the event with teasers
- Avoid cliché – only do cheese if a conscious part of your theme
- Plan each phase of the Staff Christmas Party evening – venue, theme, arrival, impact, pre dinner etc – walkthrough the event in detail, seeing everything through the eyes of your guests
- As directors, don’t try impose your personal preferences – it’s not your party!
- Time’s are still a little tight so rather than do nothing consider doing some cool stuff in the office – but use a 3rd party to arrange and to add the creative touch and help deliver a quality event
- Bespoke always wins over join a party, but there are some good opportunities if budget is tight.
- Try and make peoples lives easier by helping get them home or putting them up – even if it’s just thought and suggestion, if costs are prohibitive
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